Customer Experience

Improve your customer experience by linking customer inquires to your customer facing teams, instantly. RxCampaign offers you faster response, more insights and improved metrics by consolidating your digital campaigns through your existing RxTro account.

Find Out How

Combine your digital footprint with RxCampaign to maximise the depth and breadth of your engagement. All outbound and inbound activities are captured, validated and tracked.

Customer Facing Channels

  • >16,000 GPs logging on each month
  • >30,000 registered with the paltform
RxTro® Portal
  • >60% of practices nationally using for appointments
  • 90% of representatives logging in weekly
Syndicated or Bespoke Fax
  • 85% coverage
  • >35,000 requests in the past twelve months
Dedicated brand or company Portal
  • Customer facing company portal

Customer Segmentation RxMasterFile

Dynamic Customer Segments
  • Information can be combined with other RxMasterFile based systems -
    • AusDoc
    • CRM Tool
    • RxTro®
  • Additional RxMasterFile attributes can be added–
    • Regional or Metropolitan
    • ABS Data
    • Practice Size

Data Validation Team

Dedicated Team of phone agents
  • Maintain current medical registration of >80,000 HCPs across primary and secondary care as well as all pharmacies within Australia and New Zealand.
  • Phone validate HCP-location relationships
  • Input Fax/Email Requests into RxTro ordering platform

3rd Party Logisitics Providers (3PL)

Through 3PL partners RxTro® provides the following services –

  • Pick, Pack and Deliver
  • Storage
  • Stock Report
  • Stock Expiry

Customer Facing Team Member (optional)

  • Relevant customer facing team member (field based or virtual) is notified via RxTro® about request from HCP based on geography and product alignments instantly.
  • Can be used as an additional opportunity to reach out to the customer and provide additional level of customer service.

The time to respond to a customer request is critical. In our experience the response to an inquiry completed with 24 hours results in 60% access for customer facing teams using RxTro.

Improving customer experience and creating valuable engagement opportunities.

Get in touch

Contact us today to discuss your needs, our channel experts
are here to answer your questions.